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Ethnic PK by Outfitters Achieve Digital Transformation Through End-to-End E-commerce Website Revamp
Client

Ethnic PK (subsidiary of Outfitters Pvt LTD)

Industry

Fashion and Apparel

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Project brief


Ethnic PK required a strategic overhaul of their website design, integrating a new, contemporary template and advanced e-commerce features to rejuvenate the customer experience. The solution needed to be implemented within the Shopify environment using the Liquid programming language, focusing on enhancing the visual appeal and usability to boost sales performance.


Challenge & solution


Alchemative devised a meticulous three-month action plan to execute the website revamp:


1. Analysis and Planning:

They began with an in-depth analysis of the existing site to pinpoint deficiencies and devise a strategic plan tailored to the client's objectives.


2. Template Redesign:

A modern template was selected and customized to reflect Ethnic Pk's brand identity while catering to the aesthetic preferences of their target demographic.


3. Feature Enhancement :

Key e-commerce features were enhanced, including search functionality, checkout process, and mobile responsiveness, to improve the overall shopping experience.


4. Testing and Optimization:

The new site underwent extensive testing to ensure flawless functionality, followed by performance optimization for rapid loading times.


5. Deployment and Monitoring:

The revamped website was launched with ongoing performance monitoring to address any operational issues swiftly and to optimize the customer experience.

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Implementation & results


The implementation led to a significant uptick in online sales, with marked improvements in design and functionality. Ethnic PK successfully captured the attention of their target audience, resulting in elevated customer engagement and increased revenue, showcasing the power of a well-executed digital strategy in the retail sector.


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