Ethnic PK by Outfitters Achieve Digital Transformation Through End-to-End E-commerce Website Revamp

Ethnic PK (subsidiary of Outfitters Pvt LTD)


Fashion and Apparel

Project brief

Ethnic PK required a strategic overhaul of their website design, integrating a new, contemporary template and advanced e-commerce features to rejuvenate the customer experience. The solution needed to be implemented within the Shopify environment using the Liquid programming language, focusing on enhancing the visual appeal and usability to boost sales performance.

Challenge & solution

Alchemative devised a meticulous three-month action plan to execute the website revamp:

1. Analysis and Planning:

They began with an in-depth analysis of the existing site to pinpoint deficiencies and devise a strategic plan tailored to the client's objectives.

2. Template Redesign:

A modern template was selected and customized to reflect Ethnic Pk's brand identity while catering to the aesthetic preferences of their target demographic.

3. Feature Enhancement :

Key e-commerce features were enhanced, including search functionality, checkout process, and mobile responsiveness, to improve the overall shopping experience.

4. Testing and Optimization:

The new site underwent extensive testing to ensure flawless functionality, followed by performance optimization for rapid loading times.

5. Deployment and Monitoring:

The revamped website was launched with ongoing performance monitoring to address any operational issues swiftly and to optimize the customer experience.

Implementation & results

The implementation led to a significant uptick in online sales, with marked improvements in design and functionality. Ethnic PK successfully captured the attention of their target audience, resulting in elevated customer engagement and increased revenue, showcasing the power of a well-executed digital strategy in the retail sector.

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What They Say About Us

Thank you, Alchemative, for the kind mention! It has been a fantastic experience working with such a committed and passionate team. Seeing the transformation from #Magento to #Shopify and contributing to the evolution of Interwood Mobel (Pvt) Ltd.’s online presence was truly rewarding. Kudos to Komal Jaidka for leading this initiative with such finesse, and the development team for their relentless efforts. As Interwood continues to be a beacon of excellence in the furniture industry, I feel proud to have been a part of this digital transformation journey. Wishing you continued success, and I look forward to potential collaborations in the future.

Shahzaib Anwar


Alchemative has been working as our technology partner - web services for the last 2 years. They have brought a high standard of performance and technical expertise which in turn have helped Élan streamline its e-retail operations while focusing on consumer-driven designs.

Ali Abbas

Head of Retail, Elan

With Alchemative as our technology partner, we have learned and explored a lot with our business. We would just want to keep it short and simple and quote Alchemative to anyone as these guys are the best. Keep up the good work!

Bilal Sajjad

CEO, Baroque

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