Transforming AESOP's Online Presence in GCC with Shopify Plus

Seddiqi Holdings



Project brief

AESOP, a renowned Australian skincare brand, has a rich history rooted in a commitment to quality, efficacy, and a meticulous approach to product formulation. With a global presence and a reputation for exceptional skincare products, AESOP has become a household name among those who prioritize premium and natural skincare solutions. In an era where online shopping has become integral to consumers' lives, AESOP recognized the need to elevate its digital presence. The decision was made to venture into the e-commerce space, aiming to make their products accessible to a broader audience. To achieve this goal, AESOP chose the Shopify Plus platform, known for its scalability, flexibility, and robust e-commerce capabilities.

Challenge & solution

Challenge 1: Designing a User-Centric E-commerce Website

AESOP's challenge was to seamlessly translate its brand identity into a digital experience that resonated with its audience. The solution involved a collaborative effort between Alchemative design experts and AESOP's brand team to create an aesthetically pleasing and user-friendly website. The design focused on simplicity, aligning with the brand's minimalistic ethos, while ensuring an intuitive navigation experience for visitors.

Challenge 2: Development on Shopify Plus Platform

Choosing the right e-commerce platform was crucial for AESOP's online success. Shopify Plus emerged as the platform of choice due to its robust features, scalability, and ability to handle the unique requirements of a premium skincare brand. The development team worked meticulously to customize the website, ensuring a seamless integration with AESOP's existing systems and maintaining the brand's visual identity throughout the digital experience.

Challenge 3: International Logistics and Payment Integration

Expanding beyond the borders of the UAE posed logistical and payment challenges. AESOP aimed to offer its products to customers in Saudi Arabia, Qatar, and Kuwait. The logistics integration involved streamlining shipping processes, managing customs regulations, and ensuring timely deliveries. Additionally, the payment system was tailored to accommodate regional preferences and currencies, providing a frictionless purchasing experience for customers across different countries.


The collaborative efforts of AESOP and the Alchemative’s team resulted in a sophisticated and user-friendly online platform that reflected the brand's commitment to excellence.‍Today, AESOP's e-commerce website stands as a testament to the brand's dedication to quality, both in its products and digital presence. The successful deployment of the online platform has not only increased accessibility for customers but has also positioned AESOP as a leader in the digital skincare space.

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What They Say About Us

Thank you, Alchemative, for the kind mention! It has been a fantastic experience working with such a committed and passionate team. Seeing the transformation from #Magento to #Shopify and contributing to the evolution of Interwood Mobel (Pvt) Ltd.’s online presence was truly rewarding. Kudos to Komal Jaidka for leading this initiative with such finesse, and the development team for their relentless efforts. As Interwood continues to be a beacon of excellence in the furniture industry, I feel proud to have been a part of this digital transformation journey. Wishing you continued success, and I look forward to potential collaborations in the future.

Shahzaib Anwar


Alchemative has been working as our technology partner - web services for the last 2 years. They have brought a high standard of performance and technical expertise which in turn have helped Élan streamline its e-retail operations while focusing on consumer-driven designs.

Ali Abbas

Head of Retail, Elan

With Alchemative as our technology partner, we have learned and explored a lot with our business. We would just want to keep it short and simple and quote Alchemative to anyone as these guys are the best. Keep up the good work!

Bilal Sajjad

CEO, Baroque

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