Project brief

AESOP, a renowned Australian skincare brand, has a rich history rooted in a commitment to quality, efficacy, and a meticulous approach to product formulation. With a global presence and a reputation for exceptional skincare products, AESOP has become a household name among those who prioritize premium and natural skincare solutions. In an era where online shopping has become integral to consumers' lives, AESOP recognized the need to elevate its digital presence. The decision was made to venture into the e-commerce space, aiming to make their products accessible to a broader audience. To achieve this goal, AESOP chose the Shopify Plus platform, known for its scalability, flexibility, and robust e-commerce capabilities.

Challenge & solution

Challenge 1: Designing a User-Centric E-commerce Website

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AESOP's challenge was to seamlessly translate its brand identity into a digital experience that resonated with its audience. The solution involved a collaborative effort between Alchemative design experts and AESOP's brand team to create an aesthetically pleasing and user-friendly website. The design focused on simplicity, aligning with the brand's minimalistic ethos, while ensuring an intuitive navigation experience for visitors.

Challenge 2: Development on Shopify Plus Platform

Choosing the right e-commerce platform was crucial for AESOP's online success. Shopify Plus emerged as the platform of choice due to its robust features, scalability, and ability to handle the unique requirements of a premium skincare brand. The development team worked meticulously to customize the website, ensuring a seamless integration with AESOP's existing systems and maintaining the brand's visual identity throughout the digital experience.

Challenge 3: International Logistics and Payment Integration

Expanding beyond the borders of the UAE posed logistical and payment challenges. AESOP aimed to offer its products to customers in Saudi Arabia, Qatar, and Kuwait. The logistics integration involved streamlining shipping processes, managing customs regulations, and ensuring timely deliveries. Additionally, the payment system was tailored to accommodate regional preferences and currencies, providing a frictionless purchasing experience for customers across different countries.